Semiotics and decoding meaning

Semiotics, in general means the study of signs which engages with the theory analysis of signs, codes or symbols.

In media, semiotics is one of the most important factors. Semiotics in media mean the hidden messages which are usually put in objects, sounds, images, words, or even behind a dialogue. Each of them have their own value, & is significant. It is to understand how a meaning is created & the way it is represented.

Decoding in media is very simple. It is how an audience understands and interprets a message in a film. The audience must understand the coding in order to decode and clarify the message.