Key Media Concepts

The media studies course consists of our key concepts that are:

1. Language: the ways media communicate meanings through the use of codes, conventions or techniques. 
2. Representation: the ways media construct the social world, the portrayal of ideas, individuals and groups.
3. Industry: the way media texts are produced, distributed and consumed. why and how?
4. Audience: how audiences interpret/clarify and respond to media texts.